
A Guide from EMD
What does ‘NJ full-service interior designer’ really mean?
Ready to transform your NJ home? Let's get real.
“Full-service” is the phrase every design studio uses and almost nobody explains. Here is what it actually means when you work with Ellie Mroz Design — and how to tell whether it's what your home has been asking for.
What a full-service interior designer does
A full-service designer is responsible for the finished room, not just the ideas behind it. That one distinction shapes everything else. Anyone can pull inspiration images. A full-service studio turns them into a plan that fits your rooms, your family and your budget — then runs every step of it until the last pillow lands.
In practice: we measure and plan the space, design the furniture layout, select every furnishing, fabric and finish, design custom pieces like window treatments and hardware, place and track every order, coordinate the deliveries, and install and style the room in full. You approve the vision and the investment up front; we carry it from there. The step-by-step version lives on our full-service design page.
What's included
- Space planning and furniture layouts — how each room actually functions, settled before anything is purchased, so pieces fit the first time.
- Furnishings and selections— furniture, rugs, lighting, art and accessories, drawn from trade-only sources homeowners can't shop directly.
- Custom work — window treatments and upholstery designed for your rooms rather than found in them.
- Procurement and project management — ordering, tracking, receiving, inspecting and scheduling: most of the work, and the part you never see.
- Installation and styling — white-glove delivery and a fully styled reveal, down to the books on the shelves.
What's not included
Full-service design is not a construction contract. Walls, plumbing and additions belong to your builder. When a project involves renovation or new construction, that's where our MRCxEMD collaboration with Michael Robert Construction comes in: the build and the interiors planned together, by one team, from the first drawing.
Who full-service design is right for
Our full-service clients tend to have three things in common:
- They care how their home looks and feels, but don't have the hours — or the trade access — to source, order, chase down and install all of it themselves.
- They want one cohesive result rather than years of piecemeal decisions.
- They'd rather know the plan and the investment before committing than discover the costs one invoice at a time.
It fits a lot of moments: furnishing a new home after a move, redesigning a well-loved house that has stopped working, or finishing a renovation or new build so the interiors finally match the architecture. In our portfolio you can see how differently the same process lands house to house — which is rather the point of designing for the people who live there.
What it costs — an honest note
Every project is scoped on its own, because a primary bedroom and a whole home are not the same undertaking. What we promise is that the money conversation happens early: scope, timeline and investment are on the table at the consultation, and the proposal that follows reflects exactly that. No surprises is a design principle here, not just a courtesy. For a range of costs on typical purchases, have a look at our pricing guide.
How to get started
It starts with a conversation. Reach out to the studioand tell us about your home and the part of it that isn't working. We'll meet — at your house or at our Westfield studio — walk the rooms together, and talk style, scope and investment honestly. A proposal follows, and if it feels right, we begin. We work throughout Westfield, Summit, Short Hills, Chatham, Millburn, Madison, Scotch Plains, Cranford, Mountainside and the surrounding towns of Union, Essex and Morris Counties.
